Mido Multifort Power Reserve PVD M005.424.36.052.22

Mido Multifort Power Reserve PVD M005.424.36.052.22

After being debuted at the Basel Fair of March 2012,  the new Mido Multifort Power Reserve PVD M005.424.36.052.22 has finally delivered from Switzerland and is another great addition to the Multifort line up.  With the tremendous success of the Mido Multifort Special Edition PVD, Mido decided to introduce a new variation with a new movement, and entirely different look.

Mido Multifort Power Reserve PVD M005.424.36.052.22

This latest rendition of Multifort is a similar dial deign to the M005.430.11.052.00 (which was released last year), yet has a PVD coating, an XL black leather strap with red stitching, and the obvious power reserve indicator at the 7 o’clock.  The PVD case is 42mm wide and 10.6mm thick, making for a nice mid plus sized piece.  The center dial and chapter ring are a matte black while there is a brushed steel (almost gunmetal in color) ring that has recessed index markers.  Under those indexes are Arabic numerals which really contribute to its uncommon design.  Protecting its unique dial is an anti-reflective sapphire crystal.

Mido Multifort Power Reserve PVD M005.424.36.052.22

The black leather croco-calf  strap is really nicely done in a semi-gloss with red stitching that gives it a sporty look.  The strap has a pull apart deployment clasp that is also coated in PVD and bears the Mido logo.  It’s amazing how something as small as the stitching on a band can really effect the character of a watch, and on this piece, it makes for a great compliment to an already impressive piece.

Mido Multifort Power Reserve PVD M005.424.36.052.22

The movement is an ETA 2897, highly decorated and beautifully done with Geneva striping, perlage and blue screws.  The finishing that Mido has for the money is incredible and by far a huge value compared to anything similar.  The ETA 2897 is a workhorse movement that has 21 jewels, 28,800 bph, and shows hours minutes and seconds with date and power reserve display.  I can easily say that any 2890 variation movement is great to have and can be found in a wide variety of watches that are a much higher price point.  Luckily, Mido keeps them very reasonable.

Mido Multifort Power Reserve PVD M005.424.36.052.22

The retail price on the Mido Multifort Power Reserve PVD M005.424.36.052.22 is $1,690.  This is practically unheard of for any 2897.  Mido is a true value brand that is hard to beat and we are proud to have them here at AZ Fine Time.

Mido Multifort Power Reserve PVD M005.424.36.052.22

If you have any questions, please feel free to call us at 1-800-486-3996.

Mido Multifort Power Reserve PVD M005.424.36.052.22

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Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

To those who aren’t familiar with Mido, you should really take a look at this brand.  I can honestly say it is one of the best values on the market for a Swiss ETA automatic timepiece.  The brand itself is owned by Swatch Group (who also owns ETA) and uses all ETA movements throughout the brand.  This obviously gives them the opportunity to price these out as good as they have.  While the brand is still fairly small in the US, there is one model that stands out far above the rest.   The Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido was founded in 1918 but it was primarily sold here from the late 30’s to the late 70’s.  Then, it pretty much disappeared from the US market.  Mido was just introduced back into the US market about 6 or so years ago and AZ Fine Time has had them in store now for about 5.   Mido’s name comes from the Spanish term “Yo Mido” which means “I measure” and was primarily marketed to the Hispanic regions of the world.   Today, Mido has done an excellent job of bringing the brand back strong and the Mido Multifort Chronograph PVD Special Edition is what I believe brought them there.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

The 1st Multifort was launched back in 1934 and was the first anti-magnetic watch with a self-winding movement with built in water and shock resistance.  It was their best selling model back then and is our best selling model now.  The Special Edition variation is not a limited piece to a certain number, but is small production.  It is certainly a tough one to keep in stock, but because it is a smaller production piece and so popular, it is understandable why.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

The  Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01 is a 44mm black PVD coated case with rubber strap and deployment clasp.  The case is 14.5mm thick and the watch weighs in at about 139 grams.  While it is a fairly large watch, it is not too overbearing for an automatic chronograph.  I personally think it wears extremely well for its size.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

The dial is very sharp using Geneva striping on the black dial to give it tons of character, and does so subtly.  The indexes and hands are Mido’s iconic orange making them really pop off of the black dial.  It certainly helps with keeping the piece clean and easy to read.  It also has a dual coated sapphire crystal protecting the dial, and a sapphire crystal on the case back exposing the movement.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

The movement is a Valjoux 7750 that is top grade.  While the watch is not a chronometer, the feed back on accuracy has been outstanding.  The movement is decorated beautifully to say the least.  Geneva striping occupies most of the rotor and there is perlage on near every plate and bridge throughout the movement.  You can obviously see that Mido puts much time and effort in the decoration, where most other brands even close to the same price point fall short.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Now comes the best part… The Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01 retails for only $2100!  That is an incredible value for what you get.  A top grade 7750, PVD, deployment clasp, & sapphire crystal can easily add up to be a $3,500 piece,  if not more.  Believe me…  I have seen the same details in a $10,000 piece.  I think that is an outrageous price to pay, no matter what the name brand is. But anyways, back to the Mido… This model is also available on a strap and in a standard automatic version. To see more of what Mido has to offer, please check them out HERE.

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

Mido Multifort Chronograph PVD Special Edition M005.614.37.051.01

As always, thanks for reading!

Please check out all the pictures below…