Today marks the 5 year anniversary of US Airways Flight 1549, when Captain Chesley Sully Sullenberger heroically landed the commercial passenger flight on the Hudson River, saving 155 lives, all in 208 seconds. In honor of this courageous feat, “The Miracle on the Hudson”, JeanRichard has officially launched the new Limited Edition Aeroscope labeled, “208 Seconds” to honor their brand ambassador, Captain Sullenberger.
Captain Sullenberger and JeanRichard’s relationship began officially at the beginning of 2013, and both felt it was a perfect pairing. The “Philosophy of Life” they shared and Sullenberger’s fascination by timepieces helped the two come together. As said from the Capatain’s blog “An ordinary person with passion can accomplish extraordinary challenges. When I heard the timeless stories of JEANRICHARD (the man behind the brand) I was touched how even in the toughest situations he strived to find the funding and the artisans to be able to accomplish his ultimate goal — making a watch.”
The new limited edition Aeroscope will feature a 44mm titanium cushion shaped case with a DLC inner case, and silver toned titanium inserts for the case sides. The dial will be a vertical satin back with accents for the total of 208 seconds highlighted in red. The first 3 minutes on the chronograph minute counter, and the remaining 28 seconds near the outer edge of the dial.
It is indeed very impressive to see this commemorative LE for such an iconic hero. Last night at the launch event for the “208 Seconds”, JeanRichard also hosted a tweet chat, allowing people to submit their questions to the Captain using the hatch-tag #208seconds . A great opportunity to ask questions about the landing itself, or his outlook on life after the event had occurred.
The MSRP on the JeanRichard Aeroscope 208 Seconds Limited Edition is set at $5,400 and is available for order at AZ Fine Time. Part of the proceeds from the timepiece will go to The American Red Cross and The Rory Staunton Foundation.
Here are quotes from the official press release…
“We are privileged to have worked with Captain Sullenberger on our new “208 Seconds” Aeroscope”, said Bruno Grande, COO of JEANRICHARD. “The watch showcases the importance of time, Sully’s inspirational achievement in seconds of great urgency, and his efforts since then to continue to help change and improve people’s lives and support organizations such as the American Red Cross and the Rory Staunton Foundation. This is very much in line with JEANRICHARD’s values and philosophy of life.”
“In situations such as those on January 15, 2009, one can only rely upon your training, preparedness and the knowledge that you are serving a cause greater than yourself”, said Captain Sullenberger. “The “208 Seconds” Aeroscope I was able to design with JEANRICHARD also symbolizes the values of personal responsibility and I am grateful for their support of my philanthropic work.”
208 seconds made Captain Sullenberger a hero and the watch’s automatic chronograph movement perfectly embodies the spirit and respect that the Captain and JEANRICHARD have for time. The 208 seconds are represented by a subtle marked white and red timeline on the timepiece’s black dial. Available on a black Barenia® calfskin strap, the JEANRICHARD “208 Seconds” Aeroscope is a re-interpretation of the old aviators’ watches, and with its titanium cushion-shaped case shares a man’s most enduring dream with style. Part of the proceeds of the watch will go to The American Red Cross and The Rory Staunton Foundation, two of Captain Sullenberger’s philanthropic endeavors.
Throughout the event guests also participated in a social media challenge, where they were tasked to take a wrist shot of the new “208 Seconds” Aeroscope and post it to their Instagram account. The “Best Shot” will be re-grammed today, January 15th, through the brand’s Instagram account (@JRwatches). The winner will receive a “208 Seconds” Aeroscope watch.
In addition, guests were able to have a sneak peek at the rest of the JEANRICHARD collections, featured in a special exhibit on display at Tourneau TimeMachine until February 28th. The exhibit showcases the brand’s four core collections, Terrascope, Aquascope, Aeroscope and 1681 and delves into the inspirations behind them through earth, water, air and the brand’s history and fire of passion for watchmaking. An installation of memorable timepieces that have experienced extraordinary adventure and represent the brand’s values and Philosophy of Life can also be viewed during this special JEANRICHARD display. These include the timepiece high-wire artist Nik Wallenda wore while crossing the Grand Canyon, Captain “Sully” Sullenberger’s newly released “208 Seconds” limited edition watch and a Terrascope watch worn to the top of Mt. Everest.”
Thanks for reading!