Mido is a brand that is often confused with being an Asian brand due to the name. The name is actually Spanish, meaning “to measure”. This confusion could actually make much more sense after the release of their latest model, the Mido Great Wall Chronometer 42mm M015.631.11.057.00.
The Mido Great Wall was inspired by one of Mido’s leading markets most famous landmarks, the Great Wall of China. Mido has gained a tremendous following in China, with almost 700 boutiques carrying the Mido brand. The sales numbers for Mido in China are unheard of, and as tribute to one of their largest markets, they have introduced the Mido Great Wall. As with many of Mido’s watches, this architectural inspiration has influenced the design of this model, utilizing the brick type look both on the dial and case sides, and bracelet.
This variation of the Great Wall is 42mm. It is also available in a 39mm an a ladies 31mm. The case thickness on the 42mm is 11.5mm and the watch weighs in at 162.5g’s. The case design on this piece is very detailed. The columned (or bricked) case sides easily make it look worth 3 times the actual retail price. The thin high polished bezel is also very nice , giving a lot of dial space and making the appearance seem slightly larger than a 42mm. The dial itself is very complex using a black inner bezel, white chapter ring and black “bricked” center of the dial. The red accents make the face really “pop” and add even more character to the already detailed dial. The dial is protected by a anti-reflective coated sapphire crystal.
The bracelet on this model also continues with the brick theme being very square in design. There is a very nice combination of brushed and high polished finish, giving the watch the detail it truly deserves. The bracelet is equipped with a butterfly deployment clasp to make for an easy, quick release. Everything about this watch flows together nicely and has really impressed myself, as well the rest of the staff here at AZ Fine Time.
The Mido Great Wall series are also all COSC (or Certified Chronometer) movements. Each utilize an ETA 2836-2 movement, beautifully decorated and guaranteed to perform with in -4/+6 seconds a day deviation rate. Many may not realize that Mido is actually one of the top 10 producers of Certified Chronometer pieces in the Swiss watch industry. Last I heard, they were actually ranked at number 6. Very impressive for such a boutique brand.
As most already know, Mido is an incredible value for a Swiss ETA movement by itself, but for Certified Chronometers, it is outstanding. This piece retails for only $1,490 which is an incredible price for a piece of this quality. Mido is gaining a tremendous following not only in China, but here in the US and especially here at AZ Fine Time.
As always, if you have any questions about Mido, feel free to give us a call at 1-800-486-3996.
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