Mido’s booth at the Basel Fair was booming this year. Being one of the finest quality ETA based movements for the price certainly has its perks. The brand is owned by Swatch Group (who also owns Omega, Breguet, Hamilton and many others). They also own ETA movement manufacturing which gives Mido the ability to be at such a fantastic quality for the money.
This year, Mido’s new releases were some of the best looking collections you could ask for. To kick it off, the very popular Ocean Star Captain IV is now coming in Titanium in 2 different styles, one with a rose gold bezel and one with the titanium finish.
Mido’s Multifort series took serious expansion with an addition of many new pieces. Everything from Chronographs to a new power reserve model all looked outstanding. The success with last years black and orange special edition inspired some great looking new black and red models, as well as a new brown and gold variation. The new black and red Multifort auto with power reserve display should also win many new fans of the brand.
For the 1st time, the Mido Commander series has introduced a new series, in a large size with a new design. This new Commander will be coming in both Certified Chronometers, and non-Chronometer models. This brings a new element to a historic watch and will give anyone with a preference for a large case size the opportunity to add a Commander to their collection.
A new Limited Edition All Dial Chronometer will also be added to the Mido collection. The new LE will have an Anthracite dial with orange accents and come on a stainless steel bracelet. The case back will be closed with an engraving of the Colosseum which inspired the design.
A completely new series has also been added to Mido this year labeled “Great Wall”. The name and design were inspired by one of the leading markets for Mido watches famous land marks, China’s Great Wall. The pieces will come in both 42mm and 38mm and will all be Certified Chronometers. I was truly impressed with this new collection and foresee it becoming one of Mido’s leading series.
Please check out more pictures of the new releases below…